The much overlooked traveler that the conventional CVBs (convention and visitors bureaus, or marketing bureaus & associations) don't account for is the spiritual traveler or one on a mission, attending events or places to learn and enhance their well-being with knowledge.
I became aware of this type of traveler when delving into research topics 15 years back. I met a few rock solid people, such as Dr. Bob Wood, a nuclear physicist, who spoke on the topic, "The ET Hypothesis is Not that Bad." This esteemed and respected individual had a unique assignment at one time, he said. While working at the former McDonnell Douglas facility, he created a division to research back-engineering of alien space craft, he said. He and a number of individuals from such companies have a life-long interest in the subject of space travel and et visitation. For the purpose of this blog post, I only mention it because individuals spend billions of dollars traveling the planet to learn more about a variety of subjects that enhance their well being on earth. This is one of the trends in tourism and should not be overlooked in your attempts to recognize and target niche markets.
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