With BP oil out of control, one rumor has it that the spill wasn't an accident, but was done on purpose by a certain country. The rumon on the net is that North Korea started it. From a PR perspective, who would want to take credit for such a disaster? The enemy would, but certainly not British Petroleum.
What we've been watching to see is how the disaster is used by competing states such as California. Come to our beaches where there's relatively little oil? Or if you fear the East Coast this year, California's doing fine? We've yet to see the State Tourism Commission here in California capitalize on the misfortune of the East Coast. Instead, they are handing out money and asking recipients to help track how the money spreads.
As for the summer heating up, all bets are off on what types of ad campaigns will attempt to lure visitors to one place or another. So far California seems to be taking the high road.
No comments:
Post a Comment